Tag Archive: adsense alternative

The Reality of Performance Based Branding

Display advertising figures are reaching new heights, exceeding £1 billion in the UK, according to a research published yesterday by IAB UK.  The top categories advertising in display are Finance and Consumer Goods, accounting for 15% share each.

What is an ad-network and why do we need that?

Every on-line marketer is familiar with Google Adsense.  This platform enables publishers monetize their sites or blogs, by showing ads over their inventory or “ad-spot” or placements.  Google Adsense tries to monetize sites by implementing contextually relevant text ads.  Monetization of the site is usually done by PPC, payment per each click on a text …

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