Tag Archive: CPA

What is eCPA?

eCPA – effective cost per action.  We add an action count (Lead for instance) to the previous examples, and calculate how much did the advertiser actually paid for each Lead act. Lets assume the advertiser is profitable when he pays 5$ per lead.   eCPA on a CPL/CPA/CPS model Here naturally, the eCPA is the …

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What is CPL / CPA / CPS?

Cost Per Lead / Cost Per Acquisition / Cost Per Sale. In this model the advertiser pays explicitly per transaction type made by the buyer that resulted from a click on a banner impression.  Payment depends either on the cost of lead, cost of sale or a percentage of the sale’s revenue.  For example, a …

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